Wes Stoody founded Aframes with a single goal in mind is to increase the funding for vitamin A supplementation in developing countries. After learning about the problem, Wes could not believe how few people knew that over one million children die or go blind each year from vitamin A deficiency. More importantly, it costs just $1 for a year’s worth of supplements for one child. Wes then resolved to start an eyewear brand with the mission of raising awareness and funding for vitamin A supplementation.
After the mission was established, Wes realized something. There is a lack of high-quality products in the cause-driven market. It seems that most cause-driven brands tend to focus all their energy on marketing, and not enough on product development. We want to change that. Aframes is developing and selling a truly luxurious, high-quality line of eyewear, but at a price point that is accessible to most.
Aframes donates 5% of its sales revenue to Helen Keller International to help the distribution of vitamin A supplements worldwide.