KREWE’s story begins in our sister-city, New Orleans, a city that is best understood through the lens of improvisation. When a creative group improvises, it can create more than the individual talent ever could. This kind of group working together can be thought of as a krewe–”the many” working as a whole toward a common goal.


In this krewe, the goal is to design and craft frames with the utmost creative expression. They work with designers, artists and musicians to design our different styles of frames. Behind each pair of KREWE frames is the unique character and style of our creative partner expressed through color, pattern, curve and line.

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Smarter Eyewear is proud to provide Baton Rouge with KREWE, a truly Louisianne creative product.